Good Design Awards winners

Electrolux, Jura and Birde to name just a few.

Electrolux, Jura and Birde have between them taken out several awards and accolades at the 2019 Good Design Awards, held at The Star in Sydney. These international awards for design and innovation celebrate the best new products and services on the Australian market, covering excellence in architectural design, engineering, fashion, digital and communication design as well as emerging areas of design strategy, social impact and design entrepreneurship.

“Australia’s Good Design Award is more than a symbol of design excellence it represents the hard work and dedication towards an innovative outcome that will ultimately improve our quality of life,” Good Design Australia CEO, Dr Brandon Gien said. “These projects showcase the brilliance of design and the potential it has to improve our world.”

The Good Design Award for Best Domestic Appliance went to the Electrolux Kitchen Range. “Our Electrolux Design team is excited to be recognised by Good Design Australia. We have design centres all over the world, including here in Sydney, which allows us to combine global strength with local relevance,” Electrolux Sydney design manager, Monica Mazioun told Appliance Retailer.

“Our design philosophy, Human Touch, defines the way we approach designing across the globe – keeping our consumers’ needs central to our mission to ‘Shape Living for the Better’. This philosophy recognises and values the impact design has in people’s lives, understanding that design is not just about the object created but also about the experience and how it makes us feel, think and learn.”

Caption: Cleber Niels, Alexander Ghent, Robert Jurgens & Monica Mazioun; members of the Electrolux Industrial Design Team based in Sydney.

The design centres in Sydney, Stockholm and Brazil have all embraced this approach, she said, when designing these award winning products and ranges. “We look forward to continuing design excellence and Shape Living for the Better.”

Jura took out two Good Design Awards for the GIGA X8 Gen 2 and ENA Signature Line in Massive Aluminium coffee machines.

Jura Australia general manager, George Liakatos said the company was proud to have received two awards for its professional and household machine lines. “Innovation and design is part of our DNA here at Jura, so I am glad that it has been recognised by such a significant award.”

The Good Design Awards jury praised GIGA X8 Professional: “The chrome trims are flattering against black and is aesthetically pleasing overall. It is easy to operate without superfluous functions.”  The ENA 8 Signature Line was described by the jury as: “A beautiful combination of design details and refined technology. This coffee machine’s overall design is beautifully executed.”

Caption: George Liakatos, Stefanie Ritter, Melinda Nuzzaco, Ann-Maree Macaulay and Sylvia Occhipinti.

Edu-tech startup, Birde, the world’s first smart media player for children, was awarded a Gold Accolade for Product Design.

“We are honoured to receive such an accolade and have worked tirelessly to create and engineer the most innovative, robust, functional and safe product for children, that gives parents total peace-of-mind,” Birde CEO Jack Lord said.

The device, that allows young children to stream their favourite content through small tokens called Birde Seeds, is compatible with connected devices like Smart TVs and can be synced to play video content as well. Controllable via the Birde app that is available on Apple and Android devices, it allows parents to control usage and manage the system.

Caption: Jack Lord with Birde founders Leah and Daniel Corkin.

The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated for this year’s event.

Appliance Retailer will report on more Good Design Award winners in Thursday’s newsletter.


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