From head office and stores.

David Jones has confirmed 30 head office employees and 90 store employees have been made redundant. The affected stores represent “a very small percentage” of the workforce, the department store said.

In a statement supplied to Appliance Retailer, a David Jones spokesperson said the changes were made to achieve greater alignment between its team, strategic priorities and initiatives of the business.

“They reflect our strong focus on cost at a challenging time for retail, and will enable continued investment and innovation in-store and online as we further enhance our multi-channel customer experience.

“These changes will not impact our customer experience in any way and are primarily focused on a limited number of stores, where we have plans to optimise and change our offering including through right-sizing store footprints and more focussed store curation. We remain committed to further customer service initiatives across all of our channels, and we continue to invest significantly in training and systems to enhance the customer experience wherever our customers choose to shop.

“These changes have not been made lightly and affect a very small percentage of our workforce. We have prioritised redeployment options where possible and are now focussed on assisting impacted team members with transitional support.”