Delivers recipe campaign.
Celebrity chef and former MasterChef contestant Poh Ling Yeow has been named Crock-Pot brand ambassador and created an exclusive recipe series with quick and easy mid-week meals, as part of the partnership.
The campaign, #WednesdaysWithCrockPot, includes six exclusive new recipes from Yeow with one being released per week.
New Crock-Pot research has shown that Australians feel particularly stuck for cooking ideas on Wednesdays with nearly half (45%) on the hunt for an easy solution with a short cook time, and over a third (39%) of those who lack inspiration finding Wednesday cooking to be a ‘mid-week dilemma’. Of those who do cook, 29% get most stuck for dinner inspiration on a Wednesday.
They are likely to look up a recipe online or from an old cook book and when completely lacking meal inspiration, nearly half of Australians (42%) default to getting a takeaway, followed by eating leftovers (33%).
Commenting on these cooking habits, Newell Brands home economist, Jill Cooney said, “It’s long been known that there is a growing trend of people looking for convenient and easy cooking solutions, as we become more time-poor. But who knew that hump day was actually real and had crept into our kitchens.
“Our new recipe series sets about to provide Aussies with the inspiration and easy convenient recipe solutions that they need to overcome their ‘mid-week meal dilemma’, while empowering them to spend more time out of the kitchen with family and friends.”
Poh Ling Yeow (pictured above) said, “I grew up with Crock-Pot in our home and my mum still has one, which can classify as vintage. It’s remarkable to see what a long way it has come. When I realised I could pressure cook, steam, sauté and more, all in the one pot, I fell in love with the appliance as it is both a time and space saver. One of its outstanding qualities is that it is fail safe – fabulous for beginners or challenged cooks to gain confidence and deliver consistent, quality meals.
“I want this new recipe series to provide inspiration for mid-week meal solutions and offer dishes that are quick and easy but also incredibly flavourful. I’ve made sure there are recipes for the changing seasons and all stages of the day to show how versatile this magic pot is.”
The Crock-Pot Express Crock Multi-Cooker and new Crock-Pot Express Crock XL Multi-Cooker can cook any dish up to 70% faster at the touch of a button. The 12 in 1 multi-cooker can pressure cook, slow cook, steam, sauté and more.
The Crock-Pot Express Crock Multi-Cooker is available from leading electrical specialists and department stores from $149. The Crock-Pot Express Crock XL Multi-Cooker is an extended assortment and larger version of the original, and retails from $199.95.