Braun re-enters audio market

After 28-year hiatus.

Braun will return to the audio category, after exiting in 1991, with a reinvention of its LE speakers first introduced in 1959. The new speakers will be debuted at IFA in Berlin.

In 1956, with head of design, Dieter Rams, Braun launched the first Hi-Fi turntable system with a transparent plexiglass cover – the SK 4. In 1959, the company introduced the first mobile record player/radio combination with the TP 1. The Atelier, in production for 10 years from 1980 to 1990, was the first stackable Hi-Fi system on the market.

The original Braun LE-1

In a statement to Appliance Retailer, head of Braun Design, Professor Oliver Grabes said, “This year we excitingly mark the return of Braun Audio with the reinvention of one of the brand’s most iconic ranges – the LE.

“At Braun, the hallmarks of heritage, design and innovation have always been at the company’s core. The reintroduction of Braun Audio now means the brand reawakens its relationship with the audio world and the importance that sound, and particularly music, has in our lives.”

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