Samsung expands refrigerator range

New side-by-side, French door models.

Samsung Electronics Australia has expanded its refrigerator offering with a new side-by-side range and upgraded French door models.

The updated range meets the changing needs of Australians, both in terms of connected home functionality and style with side-by-side models arriving in a choice of matte-black or silver stainless steel finish.

Responding to consumer insights that show Australians consider black appliances most aligned with modern design, Samsung now offers over 20 black refrigerators across the range.

“Style is a high priority for Australians and when many are looking for the fridge that best suits their needs, they are not just evaluating on features and functionality but, the right look too ,” head of consumer electronics, Jeremy Senior said. “The kitchen is at the heart of many Australian households, it’s incredibly important that Samsung strives to provide the very best in design and innovation that continues to meet those needs.”

The side-by-side range features a stylish flat door with recessed handles designed to fit in a standard Australian kitchen cavity as well as SpaceMax technology, which uses high-efficiency insulation that keeps the internal walls thin, creating more storage space inside the fridge without increasing the external dimensions. It also offers the option of a non-plumbed water and ice dispenser model.

There are two new French door models, in black stainless steel and stainless steel finish, the first fridges to boast smart capabilities outside of the Family Hub range, for remotely controlling refrigerator settings at home or using the SmartThings app on a compatible smartphone. Both feature a new Bixby update that allows users to control their fridge using their voice, along with Samsung’s innovative Twin Cooling technology, entertainer’s drawer and flexible shelving.

RRPs start from $2,099.

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