Smeg invites Sydneysiders to enjoy British breakfast

To celebrate Union Jack toaster.

Smeg has partnered with former My Kitchen Rules winners, Will Stewart and Steve Flood, and Butcher & the Farmer located at Sydney eating and drinking destination, Glebe tramsheds, to celebrate the launch of the Union Jack Toaster.

On weekends until the end of June guests can enjoy Will & Steve’s bottomless ‘full English’ breakfast with prosecco and Pimm’s, brunching in style in their farmhouse inspired restaurant among Smeg small appliances and an iconic Union Jack FAB fridge.

L to R: Will Stewart (Butcher & The Farmer), Jim Kalotheos (Smeg), Olivia Anderson (Smeg) and Steve Flood (Butcher & The Farmer)

Smeg national marketing manager, Olivia Anderson added, “Will and Steve’s full English breakfast is the perfect accompaniment to Smeg’s Union Jack Toaster – both celebrate the artistry of food and bringing people together – with a nod to the past.”

Will Stewart added, “At the heart of any good British breakfast is toast and we can’t think of a better match than it popping up from Smeg’s Union Jack toaster. It’s been an absolute pleasure to partner with Smeg, a brand known for quality with an undeniable stylish flair.”

The Union Jack toaster boasts features including six variable toasting levels, four functions – defrost, reheat, bagel and cancel, subtle touch release, removable crumb tray, anti-slip feet, illuminated dial and extra wide bread slots.

Smeg’s Union Jack toaster is available from selected appliance retailers and department stores now.

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