Dyson brings hair health to the forefront in time for winter

With panel of experts.

Dyson was recently host to a group of select media in Sydney to provide insights, tips and tricks from hair experts on how to keep hair looking and feeling healthy, particularly during the winter months.

Dyson design engineer, Robyn Coutts discussed the Dyson Supersonic hair dryer, which was tested over four years on different hair types and built test rigs which mechanically simulate hair drying techniques – which can differ around the world.

“Over 1,010 miles of real human hair were used in testing. Developing products to protect your hair from extreme heat damage, while providing you with the ability to create a superior style, remains paramount to Dysons’ engineers and hair scientists.

“It took hundreds of engineers and years of R&D to engineer technologies behind the award-winning Dyson Supersonic hair dryer and Dyson Airwrap styler which we launched in Australia at the end of 2018.”

Dyson senior principal scientist, Rob Smith said the team studied how hair reacts to stress, how to maintain its health and how to maximise style.

“We wanted to address the irreversible extreme heat damage that can be caused to people’s hair by many hot styling tools and dryers that rely on extreme heat to create styles.

“To style hair, you need to provide energy to break and weaken the internal bonds within the hair itself. Heat does this very well, and as such many competitors use this as a way of creating a quick style – often using temperatures which are above the thresholds known to cause permanent damage to the hair and above those needed to do the job.

“Hair is pretty robust but during the winter the movement between the cold outdoors and the heated inside means that hair is constantly trying to get back to equilibrium, increasing the likelihood of frizz and fly-aways.

“It’s important to invest in a quality hair dryer and styling tools that minimise exposure to or ideally don’t reach extreme temperatures. With the Dyson Airwrap styler, you can dry and style hair at the same time, helping you save time and create a range of looks while avoiding unnecessary extreme heat damage to your hair.”

Dyson styling ambassador, Jayne Wild provided tips on keeping hair healthy, particularly during the winter months. “You should not leave the house with wet/damp hair as the bonds of the hair are disrupted by water, so are still very weak and very easily damaged; never tie hair back wet as the band will fracture the hair; never brush the hair while wet, use a large tooth comb to smooth it out and be aware of the type of styling tools you use.”

Trichologist, educator and creative director, Simone Lee said cold, dry air can lead to a build-up of bacteria and Malassezia Yeast on the scalp, along with increased static electricity which is unhealthy for the hair.

“Exposure to outdoor cool air, wind and indoor heated air during winter can reduce the moisture content of the hair and scalp causing dehydration and dryness. The hair may become dryer, brittle, knotty and appear to have less shine while the scalp can become sensitive, tight, itchy and loose white flakes of skin may appear.”

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