De’Longhi appoints new marketing director

With more than 18 years’ experience.

De’Longhi Group has welcomed former Dyson marketing director, Caroline Bonpain as its new marketing director to oversee the De’Longhi, Kenwood and Braun brands across Australia and New Zealand.

Bonpain brings over 18 years of senior marketing experience, leading teams across multinationals including Coca-Cola, Nestlé and Kimberly Clark, and most recently at Dyson, where she was ranked within the CMO top 50 in Australia and awarded CXO marketing leader of the year in Australia.

In her role at De’Longhi, Bonpain will lead the planning, development and implementation of the company’s marketing strategies, accelerate the digital evolution of the business, drive in-store transformation and deliver best-in-class customer service and customer experience.

“I am delighted to join De’Longhi Group at such an exciting time for the company,” she said.

“In a changing retail and consumer communications landscape, there is huge potential to be innovative and engage customers in a way that is rewarding for both the brand and customer, and I look forward to working across the group and with each team to achieve the business’ strategic goals.

“Having also established my own consultancy as an executive coach and organisational learning expert, I look forward to bringing to De’Longhi Group my passion in helping foster high-performance teams and culture transformation.”

De’Longhi CEO Paolo Albertoni said the business is thrilled to welcome someone with Bonpain’s passion and skillset. “As our Australia and New Zealand team continues to bring quality, innovation and Italian design into Australian homes, Caroline’s deep expertise and understanding of marketing, customer experience and innovation as well as people development will be invaluable to our company and the team’s long-term success.”

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