Almost half of transactions to be made online

In the next 10 years.

One-in-two purchases will made online by 2030, according to an Australia Post survey of almost 1,000 SMBs across retail, manufacturing, logistics, financial services, education, health and utilities.

The survey found that almost half (49%) expect online retail to reach parity with bricks and mortar retail sales in 2030.

Australia Post general manager of segment development and marketing, Rebecca Burrows said consumer habits have changed significantly over the past few years, with retailers evolving to find new ways that encourage people to buy.

“People want an in-store experience but in the comfort of their own living room – they want to see, touch and try. Trends such as augmented reality (AR) are bridging the gap between online and in-store shopping and AI-driven personalisation and biometric payments are all shaping the way we shop.

“Leading retailers are also embracing mobile commerce and voice-activated shopping. It is those in tune with customers and willing to embrace the latest online technology trends that will have the winning strategy.”

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