Following sale rumours.
Soniq will continue to grow its brand and product portfolio in the Australia and New Zealand markets and support its national retailer partners and online retailers, contrary to recent factually incorrect media reports.
In a statement shared with Appliance Retailer, the company said, “Soniq is a proudly Australian-owned family business operating in the Australia and New Zealand markets for more than 20 years. Soniq will continue to provide its customers with full warranty and after sales service across all its products through its national service and distribution centres across Australia.
“Soniq will also continue to provide its customers with the best customer experience and affordable consumer electronics for Australian households.
“Recent media reports that the Soniq business in Australia and New Zealand is for sale are incorrect. The Soniq business remains committed to Australia and New Zealand and is focused on delivering affordable consumer electronics. It is business as usual.”