Seiki distributor confirms expansion plans for brand

New product on the horizon.

Since taking the Seiki International brand under its wing for distribution in Australia and New Zealand two years ago, Ayonz has expanded the brand’s offering to more than 40 SKUs across home entertainment, whitegoods and cooking appliances.

The product offering spans televisions, refrigerators, ovens, cooktops, rangehoods, dishwashers, washing machines, dryers and split system air conditioners, sold through Appliances Online, Target Australia and other specialist retailers.

Seiki 10kg front load washing machine

This year, the range will continue to grow with the Seiki brand “here to stay,” according to Ayonz senior management.

Ayonz, established in late 2016, is committed to providing customised end-to-end solutions for its retail channel partners, its senior management told Appliance Retailer.  “We are now a global company with credible people across Sydney, China and Europe. We find out what our retail partners want and work out how we can fill any gaps in the market with quality and innovative products backed by marketing, distribution, service, warranty and customer support.”

Seiki 55-inch 4K Ultra HD Smart TV

Ayonz is also the distributor of Blaupunkt audio visual and Germanica home appliances in Australia and New Zealand.

Seiki Australia, which was placed into liquidation in 2017, has no relation to Seiki International or Ayonz.

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