Former Sony PlayStation MD joins gaming developer business

To strengthen business relationships.

Global games developer company, Animoca Brands has welcomed former Sony PlayStation managing director, Michael Ephraim as head of partnerships for Australia and New Zealand.

Ephraim was with Sony for over 22 years and during his tenure, he restructured the Australian division to drive the growth of digital games and video distribution. He devised strategy and position the Sony PlayStation as a total digital home entertainment solution by incorporating local services such as Stan, Foxtel Play, ABC iView, and SBS Ondemand, among others.

He developed strong media relationships and successful major sponsorship agreements with various brands and organisations including the National Rugby League (NRL), the Australian Football League (AFL), the Football Federation Australia (FFA) and Perisher Valley Ski Resort.

Commenting on his appointment, Ephraim said, “I am very excited to be joining such a dynamic and innovative organisation at the forefront of blockchain and mobile gaming, AI, machine learning and the digital media space.

“Animoca Brands has a portfolio of businesses that are very diverse but at the same time have the potential to be highly complementary. I am looking forward to working with a team that has such incredible vision and passion for future technology.”

Animoca Brands co-founder, Yat Siu added, “Attracting someone of Michael’s profile and experience is a tremendous win. We look forward to leveraging his extensive network and expertise to drive the growth of our business and brand in Australia and New Zealand.”

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