Qantas opens pop-up store

For frequent flyer customers.

Qantas Frequent Flyer has opened its first bricks and mortar store in Melbourne’s Domestic Terminal One – the Frequent Flyer Rewards Room – giving members the opportunity to earn Qantas Points simply for window shopping, use points on purchases in-store, and learn more about the program.

The Rewards Room stocks a range of items, including Bose noise cancelling headphones, Fitbit wearables, Lego sets, as well as Qantas merchandise from luggage and branded baby onesies to Qantas kids uniforms. Customers can either take the items they purchase with them or have bulkier items delivered at a later date.

Qantas program partner, Dyson will be offering Supersonic hair dryer demonstrations, giving members a fresh look before they fly or head home in the experience zone.

Members can earn 100 Qantas Points just for walking into the retail space and providing their Qantas Frequent Flyer details.

Members can also earn six points per dollar spent in-store when they pay for their purchases with their credit or debit card and can ‘double dip’ if they use a Qantas Points-earning credit card, earning points on their items and on their card. Alternatively, Frequent Flyers can use points or Points Plus Pay.

The Rewards Room will be open seven days a week from 7am to 8pm until June 30, 2019.

Qantas Loyalty CEO, Olivia Wirth said, “Qantas Frequent Flyers love earning and using points when they shop and the Rewards Room gives members travelling through Melbourne a new retail experience where they can enjoy exclusive retail rewards simply for being a member.

“We know our members love to shop, so we expect the ‘points for window shopping’ will encourage our customers to visit the store to talk to one of our experts about how they can make the most of their membership or indulge in some retail therapy.

“Melbourne is one of the busiest airport terminals in our network – and the city has a reputation for being Australia’s shopping capital – so it made sense to choose Melbourne for our first airport store.”

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