Sharp announces major marketing restructure

Consolidates two divisions and teams.

Sharp Australia has confirmed several role changes in its marketing division, after a decision to consolidate the Business Solutions and Consumer Electronics teams under a new company restructure.

Former national marketing manager of the consumer division, Halim Saliman (pictured) has been appointed head of marketing and business planning of the combined department. He is managing three teams as a result of the restructure; business planning, product marketing, and marketing communications.

“After 14 years working for Sharp in the consumer electronics team, I am excited by the next challenge,” Salim said. “By consolidating our marketing departments, we are able to combine the team’s strength in business planning, focus on the image and branding of the organisation as a whole, and strategise more efficiently by having the various teams work cohesively with one another.”

Michelle Rochford has been appointed to marketing communications manager across the business solutions and consumer electronics department. Rochford joined Sharp’s Business Solutions marketing team in May 2018, to strengthen brand awareness and improve communications with its dealer networks. Her role change will now see her building Sharp’s profile by managing marketing communications across both Business Solutions and Consumer Electronics.

With the departure of head of consumer electronics, Hans De Jong, Greg Hendriks will step in as consumer electronics business manager, while Sharp continues to seek a replacement. He will be responsible for managing CE sales operations, and expanding the CE sales channels, while also strengthening partnerships with retailers.

Sharp Australia managing director, Hitoshi Kagawa wished De Jong all the best in his future endeavours, and thanked him for his service to the organisation.

“Hans was an asset to our team and was always driven to achieve and exceed expectations. He had a strong presence in the company and has certainly left a positive mark. On behalf of Sharp, we extend our gratitude for his hard work and dedication to our company and wish him great success in his future ventures.”

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