For Manchester United.
Spectrum Brands and Manchester United football club have announced a multi-year partnership which will see the Remington personal care brand become the club’s first official electrical styling partner.
The partnership, which includes both men and women’s teams, will see Remington work with the club to deliver high-impact marketing campaigns and major multi-channel activation.
The Story of You campaign, which will come to life across Australia and New Zealand in 2019, champions the brand’s mission to help customers build confidence to be themselves, recognising that a person’s journeys, experiences, values and aspirations make up who individuals are as people.
L to R: Manchester United director of partnerships, Sean Jefferson, Spectrum Brands vice president of appliances, Tim Wright and Manchester United global ambassador, Bryan Robson
Spectrum Holdings vice president of appliances, Tim Wright said, “Our partnership with Manchester United provides a fantastic opportunity to showcase the quality and versatility of Remington products with passionate fans of the world’s biggest and most revered sports brand.”
Manchester United group managing director, Richard Arnold commented, “Remington is one of the most famous and established brands in their field and they are a great addition to our family of commercial partners. Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns.”