Now more than 2m.
The number of DAB+ digital radios in Australia increased by more than 930,000 last year, helping to boost average weekly audiences to over two million.
More than 4.21 million people or 30% of the population aged 10 and over, listened to DAB+ digital radio each week in the five metro capital cities in 2018, up from 3.62 million in 2017. The total number of DAB+ radios in Australia, including those in cars, rose to 4.73 million at the end of 2018, a 24% increase from 3.80 million at the end of 2017.
Commercial Radio Australia chief executive, Joan Warner said the growth figures were pleasing and would open the way for further commercialisation.
“Digital radio represents one of the growth areas for commercial radio. More listeners are discovering the new stations and more media agencies are including DAB+ as part of their advertising buy,” Warner said.
The latest data was compiled from GfK radio surveys, GfK sales reporting and new vehicle sales data provided by Glass’s Automotive Business Intelligence.