TTi Brands has welcomed Craig Knighton to its Vax floorcare business in the newly created role of category marketing manager. The role was created to provide more collaboration between brand marketing, product management and sales that aims to ultimately add further value to the company through greater efficiency.
Knighton previously worked at Canon New Zealand as channel manager, customer and product marketing manager, and group manager. He has also held roles at British American Tobacco New Zealand and Ferrero UK as key account manager and national account manager, respectively.
In his new role, his key responsibilities will include establishing strategies and tactical plans for each product, setting the strategic direction of the brand and marketing communications efforts to ensure the core brand values are followed throughout the organization including product development, channel marketing and packaging teams.
Commenting on the new appointment, general manager for floorcare, Jayson Owens said, “Craig has experience in global FMCG businesses in the UK and New Zealand and comes to us with a strong product marketing and sales background and I am sure that our organisation will continue to grow much bigger and stronger with the appointment of Craig in this important role.”
Knighton added, “I see this as a great opportunity to join a growing business that values innovation and product excellence. The expectations of the organisation are significant so this new role represents a huge professional challenge – one that I am excited to undertake.
“I am part of a progressive and technically astute floorcare and marketing team and believe that we have a roadmap of products and services that will see TTI continue to deliver outstanding results.”