For customers to experience the bean-to-cup journey.
Nespresso will open its new boutique at Forrest Chase Shopping Centre in Perth in early February, replacing the existing Murray Street boutique.
The new store concept allows shoppers to explore the journey that Nespresso undertakes to bring their customers high quality coffee reflecting their commitment to sustainability and a circular economy.
Nespresso Australia and Oceania general manager, Loïc Réthoré said, “As the retail landscape continues to evolve, it’s important that we provide our customers with an innovative bricks-and-mortar experience. The Forrest Chase Boutique centres on a simplified and holistic customer journey through carefully sequenced areas that celebrate our unique coffee story.”
The recently opened Nespresso boutique in Melbourne
“Recent research found that Western Australians are more likely to buy from companies invested in sustainable sourcing. The new boutique architecture allows us to tap into this passion and showcase Nespresso’s ambition to become the world’s most sustainable coffee brand,” Nespresso coffee ambassador, Mitch Monaghan added. “It’s a choice we have made to allow our customers to get a closer understanding of the brand and experience the bean-to-cup journey themselves.”
The boutique contains tabletops made from recycled coffee grounds, wood that has 100% been sourced from Forest Stewardship Certified (FSC) trees, technology to conserve energy and water and a capsule recycling collection point. The boutique also features lush greenery spaces embedded with coffee plants and foliage to mimic coffee plantations part of the Nespresso AAA Sustainable Quality Program.
The boutique concept was designed by architecture and interior design practice Universal Design Studio, founded by Edward Barber and Jay Osgerby. As an ode to West Australia’s mining culture, the new Forrest Chase Boutique also features weathering steel elements and rust finishes around its feature media wall.