LG has taken the wraps off its rollable Signature OLED TV at its exclusive press conference at the Consumer Electronics Show (CES) in Las Vegas today.

In a world-first, the Signature OLED TV R (model 65R9) has a variable form factor, made possible with the flexibility of OLED technology, with three different viewing options Full View, Line View and Zero View.

Full View delivers the full 65-inch large-screen viewing experience with the AI picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm.

Line View allows the OLED TV to be partially unrolled, allowing users to manage specific tasks that do not require the full TV screen, such as Clock, Frame, Mood, Music and Home Dashboard. Invoke Clock mode to check the time and weather at a glance or Frame mode for family photos shared from a smartphone or Mood mode to create a relaxing atmosphere.

When in Zero View, the entire OLED TV is hidden from view in the base. However, users can still play music and other audio content from the 4.2-channel, 100 watt front-firing Dolby Atmos audio system.

Availability and pricing for Australia is yet to be confirmed.