CES 2019: Hisense explains strength of Gorenje acquisition

To support future growth.

Ahead of CES in Las Vegas, newly appointed Hisense VP of marketing, Franjo Bobinac (former Gorenje president) explained how the acquisition of Gorenje has strengthened the brand’s market position.

“CES is always an exciting event for us. Not only because we get to present the amazing work our teams have done but also to show where we are going in the years to come,” Bobinac said.

“2018 was a very successful year for us. We reached an important milestone by selling more than 20 million TV sets worldwide, nearly three million in the US alone.

Hisense VP of marketing, Franjo Bobinac

“For the home appliance business, we recently acquired Gorenje, one of Europe’s leading players in the appliance industry, to fully support our growth.

“This acquisition has also led us to strengthen our market presence and we brought in two additional global brands, Gorenje and Asko, that are now joining Hisense, Toshiba and Sharp on the global stage.

“We are now an even stronger global, multi-brand company, covering different segments of the market that has positioned our comprehensive portfolio brands by geography, product range and price point. This means we not only have a full range of consumer electronics and home appliances under one roof but also they will be available from the affordable to the most premium.

“Our key advantages are also global manufacturing and research and development (R&D) capabilities on four continents, as well as global design capabilities, supported by famous designers.”


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