New GM for Home Care, SDA at Electrolux Australia

Internal executive expands role.

Electrolux New Zealand general manager of home care and small domestic appliances (SDA), Alan Dalton, will now also oversee the home care and SDA categories in Australia.

Dalton joined Electrolux in 2004 as business development manager (BDM) for major appliances. One year later, he was appointed general manager for SDA in New Zealand.

His key responsibilities include looking for new business opportunities, building on existing relationships, as well as bringing new and innovative product to market.

“We are open for business,” Dalton told Appliance Retailer.

“We have had a bumpy ride but we have innovation in the pipeline. We are looking for partners who want to work with us as we invest back into floorcare and SDA.

“I am not coming over to replicate what we have done in New Zealand. I respect that the Australian market is completely different and I want to do things differently. Consumer’s shopping behaviour has changed over the years and continues to evolve. I look forward to working with our business partners to grow the Electrolux brand both in-store and online.”

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