Major European CE retailer rolls out cashier-less shopping

After successful trial.

Europe’s largest consumer electronics retailer, Saturn has introduced mobile self-checkout, developed by MishiPay, in its Hamburg store. With Saturn Smartpay, shoppers will be able to use their smartphone to scan and pay for more than 100,000 products, eliminating the need to wait at the checkout.

This announcement follows a successful trial in Europe’s first cashierless electronics store in Innsbruck, which began in March 2018.

MediaMarktSaturn Retail Group chief innovation officer, Martin Wild commented, “Our project in Innsbruck earlier this year utilised MishiPay’s mobile self-checkout technology and the results far exceeded our expectations. The very positive response from customers has encouraged us to offer mobile self-checkout across a large floorspace for the first time.”

A recent study by Adyen estimated that the European retail sector has lost 34 billion Euro in the last 12 months alone because customers were put off by long waiting times.

“Our customers in Hamburg will benefit from an even better shopping experience and an additional innovative payment option when doing their Christmas shopping. We are excited to be working with MishiPay once again and are looking forward to seeing the results of our latest collaboration.”

MishiPay co-founder and CEO, Mustafa Khanwala said, “We are very excited to continue working with MediaMarktSaturn to bring our scan, pay, leave technology to Saturn Hamburg. As MishiPay continues to grow, this is the next step in our mission to bring the best of the online checkout experience to physical stores and make the shopping experience more convenient and enjoyable for customers.”

MishiPay is an award-winning British start-up leading the frictionless retail revolution with its mobile self-checkout solution. The solution integrates seamlessly into retailers’ existing payment systems, allowing retailers to create a customer experience quickly, easily and at a fraction of the cost of cashierless systems being trialled elsewhere.


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