Demand for data to reach peak levels

During summer months.

Australian’s demand for data shows no sign of slowing, with new NBN Co data predicting internet usage in nbn™ connected households to soar as summer sets in.

The figures reveal data consumption on the nbn™ broadband access network to be 21% higher in December than the average yearly data usage in 2018, with households expected to consume 245GB of data compared with an average of 203GB.

Data usage on the network has been steadily growing each year, up by more than a third from December last year (183GB) and is expected to be almost double the total amount consumed in December 2015 (128GB).

NBN Co chief technology officer, Ray Owen commented, “In December, we typically see the largest amount of data consumed as connected Australians take advantage of increased downtime during the summer break to; catch up online with family and friends; get their hands on new smart devices and stream content.”

Telsyte managing director, Foad Fadaghi said, “Australia’s Subscription Video on Demand Market (SVOD) grew by over 50% last year, with Australians taking up over 9.1 million subscriptions over the 12 months to June 2018. This equates to around 43% of households having at least one streaming service, an incredible rate of adoption given local services only started to become widely available in 2014.

“Telsyte expects demand for streaming services to continue to grow strongly with over 22 million subscriptions predicted by 2022, covering everything from TV shows, movies, sports and special interests.”

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