In final days before Christmas.
Australian shoppers are expected to splash over $17 billion in the final ten days before Christmas, according to National Retail Association (NRA) forecasts.
Of the $17.8 billion, the NRA believes $387 million will be spent with pure-play online retailers and $683 million with multi-channel online retailers, totalling $1.07 billion.
NRA CEO Dominique Lamb said that retail trade is set to ramp up as we head into the final straight before Christmas.
“In the final ten days before Christmas, the NRA projects shoppers across Australia to splash $17.8 billion in cash as they finalise Christmas purchases,” Lamb said.
“The days leading up to Christmas are incredibly busy ones for all parts of the retail sector, with shoppers descending on stores for everything from purchasing last-minute presents to picking out what to eat with the family on Christmas Day itself.
“More than one-third of sales during the Christmas trade period will occur in the final ten days before Santa rides his sleigh into town, so you can expect to see retail stores across the country packed to the rafters with shoppers.
The NRA has forecast Australians to spend a total of $50 billion throughout the Christmas trade period, which encompasses half of November and all of December.