Alcatel announces major partnership

With South Sydney Rabbitohs.

After a seven-year sponsorship deal with the South Sydney Rabbitohs NRL club, the Alcatel brand will now feature on the front of the South Sydney jerseys for all away games for the 2019 and 2020 NRL seasons.

The agreement will also see parent company TCL visible on the lower back of home game jerseys, as well as LED signage, corporate hospitality and other money-can’t-buy benefits.

Alcatel vice president and regional managing director South East Asia and Pacific, Sam Skontos said, “This is an exciting day for Alcatel and the broader TCL Group in Australia as we grow our partnership with the Rabbitohs into one that will see the team proudly wearing our brand across their chest for at least the next two seasons.

“While brand exposure may seem like the most obvious benefit, our long-term relationship with the club means that we have also seen first-hand the crucial role this club plays in their local community.

“We have grown into a powerhouse brand in the mobile phone and tablet market with a focus on technology accessible to all, and we couldn’t be prouder to have grown the relationship continuously over the last eight seasons. This new partnership will further propel our brand awareness and help consolidate our position in the market and further our growth.”

Alcatel’s Sam Skontos with South Sydney players, Damien Cook and Cody Walker

Rabbitohs CEO Blake Solly said, “Alcatel have been a highly valued partner of the Rabbitohs for eight years now and their commitment to our Club is nothing short of outstanding. To see them increase their involvement through the away jersey partnership is a real boon for our Club, as we share so many of the same values and vision for our businesses.”

Alcatel has also announced a record year in the Australian market with a 188% increase in unit sales that have effectively more than doubled its local revenue in 2018. These results have been attributed to the introduction of a range of sub-$200 devices.

Alcatel has maintained its number three position in the mobile phone market in Australia for the last three years.


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