At annual conference.

Samsung Electronics is setting a new benchmark for smartphone displays, unveiling its Infinity Flex Display at its annual Developer’s Conference in San Francisco. The company also introduced new developer tools for its Bixby and SmartThings platforms.

Samsung Electronics president and CEO of IT and mobile communications, DJ Koh said, “We have achieved significant advancements in AI and IoT, which will be crucial to bringing our connected living vision to life.

“The progress made to Bixby and SmartThings opens a new chapter where third party products and services can be integrated to the AI and IoT platforms at scale.

“The foldable display lays the foundation for a new kind of mobile experience. We are excited to work with developers on this new platform to create new value for our customers. We cannot wait to see where the technology and collaboration takes us.”

Samsung SVP of mobile product marketing, Justin Denison presenting the Infinity Flex Display

The Infinity Flex Display together with Samsung’s new intuitive interface design, One UI, delivers a new kind of mobile experience. Users now have the best of both worlds: a compact smartphone that unfolds to reveal a larger immersive display for multitasking and viewing content.

The app experience seamlessly transitions from the smaller display to the larger display as the device unfolds. Users can also browse, watch, connect and multitask without losing a beat, simultaneously using three active apps on the larger display.

To make it easier for developers to scale services powered by Bixby, Samsung is introducing the Bixby Developer Studio. Developers will be able to easily create Bixby Capsules – features or services created for Bixby – and make them accessible to consumers in the Bixby Marketplace.

Samsung’s connected living vision is centered around an open IoT ecosystem that unites connected devices on a single platform. Available in more than 200 markets around the world, SmartThings delivers a connected experience in a single app.