Premium, innovative and sustainable concept.
Nespresso has opened the doors to its new Sydney flagship boutique at 345 George Street. Designed to provide an immersive, premium and innovative destination for its customers, the boutique highlights the Nespresso journey from farming through to production and recycling.
The boutique also showcases Nespresso’s commitment to sustainability using tabletops made from recycled coffee grounds, wood that has 100% been sourced from Forest Stewardship Certified (FSC) trees, technology to conserve energy and water and a capsule recycling collection point.
Lush greenery spaces embedded with coffee plants and foliage mimic the coffee plantations part of the Nespresso AAA Sustainable Quality Program.
Commitment to sustainability – Nespresso recycling station
Nespresso Australia and Oceania general manager, Loïc Réthoré said, “As the retail landscape continues to evolve, it’s important that we provide our customers with an innovative bricks-and-mortar experience.
“The new Nespresso Sydney flagship boutique is all about a simplified and holistic customer journey that focuses on our sustainable coffee practices and celebrates our unique coffee story.”
At The Lab, a Nespresso coffee specialist will serve customers two coffees side-by-side to better understand their personal taste preferences
Nespresso coffee ambassador, Mitch Monaghan commented, “The new architecture allows us to showcase Nespresso’s ambition to become the highest quality and the most sustainable coffee brand in the world. It’s a choice we have made to allow our customers to get a closer understanding of the brand and experience the bean-to-cup journey themselves.”
Nespresso Vertuo coffee capsules and tablet ordering system
The concept and open format was designed by award winning architecture and interior design practice Universal Design Studio, founded by Edward Barber and Jay Osgerby.
The boutique also takes inspiration from The Rocks area of Sydney; using local stone supplied from Gosford quarries, bronze in the handrails and elements of the flooring.
The Nespresso Wall showcasing the wide variety of capsules available
Upon entering each boutique, coffee specialists introduce guests to the vast range of coffees. At this station, guests can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finishing with a taste of the final product.
Nespresso Professional coffee machines