Leica Cameras unveils second flagship store

In Melbourne CBD.

Leica Cameras, manufacturer of camera and sport optics products, has opened its second Australian store and gallery in the Melbourne CBD.

Located on the first floor of St. Collins Lane, a precinct which hosts a series of international designer labels, the new Leica Store & Gallery delivers the full Leica experience. As well as showcasing premium photography and nature observation products it also hosts a resell program for Leica products and offers expert advice from staff members for image makers of every skill level. A complete suite of Leica products are available including newly released models.

The first exhibition on display is from New York based, photographer, Bruce Gilden with 15 street photographs he captured in Melbourne in 2011, using his Leica M6.

Leica Camera Australia managing director, Ryan Williams said: “We launched our first Australian store in Sydney in December 2016, and its success is testament to the value of offering local spaces where visitors can fully immerse in the Leica brand and admire outstanding photography.

“Our new Melbourne site offers a full suite of services to customers, from exhibition viewings to Leica Akademie photography workshops, and the opportunity to experience our latest world-class Leica optics,” he said.

Speaking at the gallery opening, Leica Camera chairman, Dr Andreas Kaufmann said it was an exciting time for the company that recently unveiled its new Leitz-Park complex in Wetzlar, Germany, home to pioneering technology development, research, art and culture. “We continue to innovate our renowned series of cameras, lenses and sports optics, while also expanding into the watch category,” he said.

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