Under new brand.
Laser will introduce an adult and kids activity tracker under a new sub-brand, V-Fitness, for an RRP of $69.95 and $29.95, respectively.
The number of smartwatches sold in Australia has grown 80% over the past year and 15% of Australian smartphone users now use wearable technology.
Laser adult activity tracker
Laser managing director, Chris Lau said, “As the wearables category continues to grow, our new V-Fitness activity monitor fills a critical need in the market by providing features previously only seen in higher end products at a competitive price point.
“Continuing to provide affordable, reliable and quality options across the board for new and ongoing technologies, we’re excited to bring innovative fitness tracking technology and smartwatch features to Australian consumers.”
Laser kids activity tracker
The V-Fitness adult activity monitor tracks steps, distance travelled and calories burnt, while monitoring heart rate and sleep. Slim in size with a big screen that displays tracked activity, time and quick view of smartphone messages and alerts.
Packaged with a black and red interchangeable silicon band, the adult activity monitor is IPX7 water-resistant and scratch-resistant, offers up to seven days of run time and is recharged via the included USB charger.
The V-Fitness kids activity monitor is slim, discreet and easy to fasten on the wrist. It also tracks steps, distance travelled, calories burnt and tells the time. The interchangeable wrist-band made of soft silicon with black, red and blue colour options. It features up to seven days of battery life.