In partnership with Camberwell Electrics.
KitchenAid has teamed up with retail partner, Camberwell Electrics, to launch the KitchenAid Cake Off, as part of its 100 year anniversary celebrations.
Aspiring Melbourne bakers will have the opportunity to make an exquisite cake creation and finalists will be invited to the KitchenAid Experience Store on 15 December, 2018, where their creations will be judged by internationally renowned chef, Gabriel Gaté and 2018 MasterChef Australia alum, Jess Liemantara.
Gabriel Gaté (centre) with KitchenAid demonstrators at the Experience Store
Both judges will score entries out of 100 for their presentation, taste and texture, as well as skills and creativity. Each entry must serve up to 8 people, incorporate seasonal summer fruit and be personally baked and decorated by the entrant.
2018 MasterChef Australia alum, Jess Liemantara
The winning entry will take the KitchenAid Cake Off crown, taking home a KitchenAid Oven valued at $1,499. Second place will receive the iconic KSM170 Stand Mixer (RRP $999), while third place will leave with a KitchenAid Professional Cake Pan Set (RRP $149).
Whirlpool Corporation general manager for marketing, Liam Bryers said, “It’s no secret that KitchenAid is adored by passionate bakers across the globe as the world’s number one mixer brand. From this year, Australians have access to the full major appliance range, professionally inspired and designed for creative cooks, with every extraordinary detail thoughtfully crafted to inspire creativity.”