Euromaid launches new premium washing machines

With updated look and feel.

Euromaid has released a new range of front load washing machines in 7kg, 8kg and 9kg capacities. All models feature an inverter motor, a longer motor life, more power, and a quieter wash cycle.

Users can choose from a selection of 15 programs from heavy duty through to hand wash delicates, as well as a 12 minute quick wash program. Other features include a time delay in one hour increments, large 330mm door opening, child lock and a control panel with touch operation.

The range is rounded out with a front load washer/dryer combo with an 8kg and 4.5kg capacity, respectively. It offers 11 wash programs plus all of the features of the front load machines.

Commenting on the new range, Glen Dimplex Australia product manager, Darren Sharvell said, “We have developed a premium line-up of Euromaid washing machines building on the success experienced with the WM range over the past six years.

“Reviewing and assessing current market trends and offerings from our competitors, we positioned the new line-up slightly ahead of the WM range.

“The washer category is one of the most competitive in the MDA space with most brands utilising various drivers to differentiate their products in the market. This includes features such as special wash programmes, quieter operation, energy saving and peace of mind.

Euromaid 9kg washing machine in matte black

“With this in mind, we wanted to expand beyond feature spec and functionality, ensuring the design would be aesthetically pleasing. We have created a line-up with a modern look that ticked many of the boxes demanded by customers and retailers alike.

“Featuring some traditional wash programmes, together with our Rapid 12 minute programme, (currently one of the fastest in the market), the programme allows you to wash 2kg of laundry/garments consuming less energy and water.

“Rather than the traditional white control panel, we developed ours with a stylish metallic and black tint, combining operational features like soft touch and rotary control.  A large digital LED display allows for easy monitoring.

“Available in white, the 9kg model also comes in a stunning matte black finish, a colour trending across other MDA product categories.

“All models come with a large 330mm porthole (one of the largest in the market), making loading and unloading of bulky items easy. The washer models have a durable energy saving Inverter motor backed by a 10-year parts warranty.”

The Euromaid front load range is now available from major electrical retailers with the following RRPs:

7kg washing machine – $899

8kg washing machine – $949

9kg washing machine – $1,099

9kg washing machine (black) – $1,199

Washer/Dryer Combo – $1,099


Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up To Our Newsletter

Sign up to receive Appliance Retailer’s newsletter for the latest announcements and product news from the leading brands and retail groups within the appliance and consumer electronics industry.

You have Successfully Subscribed!