Aldi takes title of most trusted…again

In latest survey.

Aldi continues to be Australia’s most trusted brand, according to the latest Roy Morgan Net Trust Score survey for October.

Bunnings, Qantas and the ABC have held their position in the top 10. However, between the July and October surveys, NRMA has dropped from 5th to 7th place, Bendigo Bank has slid from 7th to 9th place, while Samsung, Myer, RACQ and IGA have fallen out of the top 10 altogether.

Kmart, ING, Toyota and Target saw an improvement in their Net Trust Scores to secure a place in the top 10 for October.

Roy Morgan CEO, Michele Levine said, “Trust is vital to the success of any business. Understanding what drives trust with customers – and just as importantly with potential customers – is essential to brands wishing to improve their Net Trust Score.

“Trust is not just a marketing or communications issue – it goes to the heart of corporate culture and governance for every company.”

A brand’s Net Trust Score (NTS) is generated by asking respondents, unprompted, to name brands they trust and brands they distrust. Subtracting a brand’s distrust score from its trust score reveals its NTS.

Respondents for the surveys are drawn from the 600,000-strong Roy Morgan consumer panel.

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