New retail platform merges bricks and clicks

To improve customer experience.

The Brauz retail app allows consumers to check product availability in a store within a defined radius. Now a complementary e-commerce platform, Flo Retail, created by Frontline Stores, provides retailers with services such as search engine optimisation (SEO), online advertising and digital consultancy.

Frontline Stores digital manager, James Lewis said, “Flo Retail see the potential impact the Brauz technology will have on the retail industry. With international brands disrupting the Australian market, retailers must adapt and provide innovative customer experiences.

“Brauz will play a vital role in ensuring our retailers are maximising their opportunity in an already volatile marketplace. A partnership like this provides tremendous value to our retailers and their respective consumers.”

From November, the Brauz app will be upgraded to allow for the customer to request a hold on the item, book a time to try the item or use the click and collect function. The app can arrange delivery within three hours with delivery service partner, Passel.

Brauz co-founder and chief technical officer, Rajesh Yeluri commented, “Our collaboration with Flo Retail enables us to provide retailers a first to market solution that converts the online web traffic to in-store traffic.”

Brauz founder and CEO, Lee Hardham added, “We are looking for brands who want to help drive traffic to their stockists to join us. It is simple and easy to be involved. The Brauz button is easy to add to brand sites – simply two lines of code, which are the same for every product. We are even offering live support to put the code on participating brand sites.”

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