Midea debuts new appliances

At Sydney Home Show.

The Sydney Home show was a real success story for Midea Home Appliances with the brand presented to approximately 25,000 visitors, many who had not seen the brand before, sales director, Mark Rains told Appliance Retailer, at the event.

“We had genuine interest on several of our new products and show visitors spent long periods on our stand. The most popular product was our new mini dishwasher that appealed to a wide range of consumers such as downsizing empty nesters, younger renters, singles, students, caravan owners and alfresco devotees. The appliance also got plenty of coverage on Facebook.”

L to R: national sales manager Vince Madaffari, senior marketing specialist Katrin Hilberath and sales director Mark Rains

Also getting attention was the updated Double Drawer dishwasher with an improved design featuring stainless steel drawers and spray arms. Other new products on show were the Edge oven series, Speed Edge model with MicrowavePlus a two in one space saving appliance, a freestanding induction cooker and the first entrants in small domestic appliances, portable induction cooker plates and rice cookers.

“The consistent feedback we received over the three days of the show was that consumers see the new Midea products as a premium design at exceptional value for money,” Rains said.

The Home Show was held at the International Convention Centre Sydney from October 5-7.

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