Listening to Aussie radio now easier

With Amazon Alexa.

The launch of the RadioApp skill for Alexa will make it easier for listeners to ask Alexa to play any of nearly 300 Australian AM, FM and DAB+ digital radio stations.

Commercial Radio Australia (CRA) CEO, Joan Warner, said listening to radio is one of the most popular uses for smart speakers, and the Australian radio industry has created a voice experience that works easily and seamlessly across all Alexa-enabled devices.

“Consumers have high expectations of technology, and more than ever, radio is working together as an industry to ensure local content is easily available on every platform and device,” she said.

According to Alexa Skills Australia and New Zealand country manager, Kate Burleigh, Australians are known as rapid adopters of new technology and also spend a significant part of the day listening to radio. “We are very excited to work with broadcasters to help listeners tune into their favorite stations using only their voice,” she said. “The RadioApp skill for Alexa is the latest example of how to bring the simplicity and convenience of voice-technology to listeners.”

The initiative also makes it easier for consumers to find Australian stations from among tens of thousands of radio stations worldwide. The new skill will be promoted through a marketing campaign including on-air promotion and advertising across commercial radio stations nationally.


Leave a Reply

Your email address will not be published. Required fields are marked *