Godfreys opens doors to new Adelaide store

Part of business review.

Godfreys 100-year old co-founder and now owner, John Johnston, has officially opened a new store in Adelaide just metres from where the first Godfreys outlet in South Australia was opened in 1939.

Johnston was joined by Godfreys CEO, John Hardy, who said the new store in the Adelaide Arcade off the Rundle Mall, was part of a nation-wide revitalisation of Godfreys.

“Since Johnston acquired Godfreys and it delisted it from the Australian Securities Exchange (ASX), we have been reviewing the business and developing a long-term plan for the future,” he said.

“This has included the revitalisation of some outlets, the relocation of others, identifying opportunities for new stores to be opened, introducing new products and significantly boosting advertising.

“The Adelaide Arcade location offers a great opportunity for us to have an outlet in the heart of Adelaide. It also has special significance given that it’s in the same arcade and just metres from the first store opened in Adelaide in 1939.

“Before its purchase, Godfreys had suffered a number of poor trading months. However, it’s now back in profit and we are confident the business has a great long-term future.”

A number of new products will be introduced in coming weeks, including a new robotic window cleaner and next generation robotic floor vacuum cleaner.

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