eBay and Shopify partner up

To expand product selection.

eBay has partnered with Shopify to expand its sales channel offering allowing Australian merchants to sell on eBay’s marketplace.

Shopify merchants will now be able to list and sell their products on ebay.com.au directly from Shopify, giving eBay shoppers access to the selection and choice of unique inventory from the hundreds of thousands of Shopify sellers. The integration will provide Shopify merchants with access to eBay’s more than 11 million Australian monthly unique browsers.

PayPal’s recent mCommerce Index found 89% of Australian consumers shop via online marketplaces, with savvy shoppers turning to marketplaces above search engines (43%) and online retail stores (29%) for browsing and discovery.

The integration will allow Shopify merchants to sync inventory information such as product title and description, item specifics, price and quantity between a merchant’s store and eBay. Customer orders will be conducted on Shopify, allowing merchants to fulfil orders in one location.

eBay director of commercial partnerships, Mark Mansour said, “eBay was built on the notion of partnership, whether that’s with retailers, service providers or platforms. Our goal has always been to partner, not compete, and to provide our buyers and sellers the best with the experience.

“Partnering with Shopify means we’re able to bring more great products to eBay buyers, while offering Shopify merchants the chance to build their brands at scale by tapping into our unparalleled marketplace.”


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