In Soho, New York.

Bricks-and-mortar stores might be closing but Amazon is clearly going against this trend opening a concept store in New York. The store is selling a range of products that carry 4-stars or above, are new or trending on the company’s website. Located in Soho, the categories include kitchen appliances, electronics and games.

The e-commerce giant’s growing retail network in the US includes a number of Amazon Books stores that also sell other merchandise, the grocery chain Whole Foods and the cashier-free Amazon Go.