Whirlpool expands retail distribution

Adds new partner.

Whirlpool Australia is expanding its retail distribution by welcoming Appliances Online as a new key partner. With an initial push into the cooking category in 2016 via an exclusive partnership with The Good Guys, Whirlpool has added laundry and refrigeration over the past 18 months.

Whirlpool Corporation Oceania managing director, Neil Fonseca said, “When I joined Whirlpool, one of my first remits was to address the sales strategy while driving and strengthening new relationships with the brand locally. This new partnership with Appliances Online is a true reflection of this plan put into action and we are very excited to see it come to fruition.

Whirlpool Crisp N’ Grill microwave

“Appliances Online is known for its well-trained staff and ability to communicate key innovations and address consumer needs while focusing on more than simply price. We are confident that this partnership will help us continue to grow Whirlpool in Australia and show more Australians than ever before that we make daily life at home simple, be it in the kitchen or laundry.”

Winning Group CEO, John Winning said, “We are delighted to have Whirlpool products on Appliances Online. Whirlpool is a well-respected brand globally and we look forward to continuing to offer Australians our award-winning service when purchasing Whirlpool appliances.”

The first products available online under the partnership is the Whirlpool Crisp N’ Grill range that can bake, grill, crisp, airfry and steam, with new products launching in microwave ovens.

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