Among small business.
NSW seniors are more likely to try a new business if it offers a Seniors Card discount or offer, according to new research from NSW Seniors Card.
The findings, yielded from a survey of over 35,000 seniors in NSW, also revealed 61% of seniors wished more local businesses honoured the Seniors Card, with 70% agreeing they would go back to a business if it offered a NSW Senior’s Card discount.
8 in 10 individuals over the age of 60 choose to spend their money locally and support businesses in their community and 72% prefer the convenience of shopping locally.
Minister for Ageing Tanya Davies said the research not only emphasises that seniors want to see more businesses offer a discount, but also that there is a substantial opportunity for small businesses to acquire new and loyal customers.
“The Seniors Card program was initiated by the NSW Government to better connect older people in the community, encourage social and physical activity and help with the cost of living for people in their later years,” Davies said.
”With around 7,000 new members signing up each month, it presents a unique opportunity for small businesses to connect with and cater to the over 60’s market – one of the largest and fastest growing consumer groups in NSW.”
In September and October, NSW Seniors Card is encouraging businesses across NSW to get involved in the program for their chance to win a $10,000 Seniors Card advertising package. Card holders are also invited to nominate businesses in their local area to join the program and go into the draw to win a Visa gift card.