To improve financial performance.

Myer has confirmed that its senior management and executive team has been axed with the loss of 30 jobs as the department store seeks to reduce costs and improve efficiencies.

A Myer spokesperson said, “From doing a thorough review of the support office, we have identified opportunities to align more closely with our customers, with streamlined roles, clearer accountabilities and improved efficiency.

“As a result of this, a layer of executive and management roles will be leaving the business to align our structure more closely with our customers.

“This will ensure we operate in a more efficient manner to improve the financial performance of the business and to deliver shareholder value.”

This announcement follows CEO, John King’s commitment to spending at least two days each week in Myer stores.

“We have to put the customer first – in every decision we make and every action we take. This has been my absolute focus in all of my retail roles and it will continue to be my focus at Myer,” he said.