IFA 2018: Samsung confirms next-gen of The Frame

With enhanced features.

Samsung Electronics Australia has confirmed that the next generation of The Frame will be available in Australia from September 30 in 43-inch, 55-inch and 65-inch with a choice of white, beige or walnut bezel.

The Frame now features One Clear Connection Cable, first introduced to its 2018 QLED TV range, as well as new customisation options, more than 800 works of art and a new slideshow feature.

Samsung has also partnered with photography agency, Magnum Photos with the release of 28 specially-curated photographs exclusive to the Art Store on The Frame.

According to Samsung Electronics Australia head of audio visual, Hass Mahdi, The Frame is about redefining the role of the TV within the home.

“When we first introduced The Frame, we moved away from the ordinary design of a TV – the big black box – to something that would complement design-oriented aesthetics. It is fully customisable with the choice of three different sizes and bezels. It features a no-gap wall mount for a flush look, a brightness sensor that detects the amount of light in a room and dims accordingly, and a motion sensor so if there is no one in the room for 10 minutes, the screen will turn off.

“The Frame has been hugely successful in Australia with strong demand in 2018.”


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