Big screen sizes lift TV market

Account for half of total sales.

TV screen sizes of 50-inch and above accounted for half of the total sales value globally during the first half of 2018, according to recent GfK data. A total of 238 million televisions are expected to sell in 2018 – a 2% increase compared to 2017.

GfK expert for consumer electronic, Markus Kick said, “These premium devices feature contrast enhancing HDR or organic LED (OLED), the winning display technology in the premium price tier, with a sales value increase of more than 100%, with almost all regions showing three-digit growth rates.

“More manufacturers are expected to join the game in the second half of 2018, adding more dynamic in that market. In terms of the display resolution, 4K is still on the rise and the first 8K models were showcased at this year’s IFA.”

Smart TVs are almost the standard with these devices obtaining a sales value share of 85% – up from 79% in 2017.

“The next step is voice-controlled TVs with more and more manufacturers coming on board and thereby increasing the reach of the digital home assistants. For now, not all voice assistants are integrated in the TV and rely on an external smart device to be voice-controlled indirectly. Time will tell whether this solution will prevail or whether it is just a bridging technology,” Kick said.

In total, 18% of global TV sales value came from online sales in the first six months of 2018, up from 15% in the previous corresponding period.


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