Best brand marketing campaigns

Recognised at POPAI awards.

Sunbeam, Samsung, Miele and HP were among the award recipients at the Shop! (POPAI) 2018 Marketing at Retail Awards in Sydney for their retail marketing campaigns.

Sunbeam Australia took out the Gold Award for Permanent Display with its Fresh Approach to Food Waste by Think Display.

Samsung won a total of three Awards, all executed by Cheil Australia  – Gold and Silver in Window Displays for Samsung Low Light and Samsung Galaxy S9 S9+ Preorder; and Silver in Consumer Electronics Temporary Display.

Miele’s Blizzard Floorcare launch by Mills Echo won Silver in Consumer Electronics – Permanent, while Active’s Ultimate Ears Pop Up for Logitech and the Oral B Touch & Learn Display by Williams Lea Tag for Proctor & Gamble were awarded Bronze in Consumer Electronics Temporary and Permanent respectively.

HP won three Awards on the night, including Gold in Integrated Path to Purchase; Occasion-Based Shopper Campaign; and Digital Instore, Mobile, Social and Online categories for its three Sprocket Mother’s Day entries by Convert Communications and Edelman.

The Sunbeam Fresh Approach to Food Waste display

The annual Shop! ANZ Marketing at Retail Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing across Australia and New Zealand. Now in their 20th year, the Awards span 22 categories, covering physical display and shopper experience. This year, the Awards set a new record with 222 entries, up from 157 entries in 2017.

Shop! ANZ general manager, Carla Bridge said, “While every year has stand-out entries, this year our Awards program was especially competitive, owing to the high calibre of the campaigns submitted.

“There was a noticeable lift in the standard of entries right across the board, in most categories, there were several worthy winners, however, we were only able to Award Gold, Silver and Bronze in each category. The consumer electronics marketing industry is growing from strength to strength each year, the results of the 2018 Shop! Awards are a testament to this.

“Retail marketing programs in the Consumer Electronics space took out a strong proportion of the Awards given this year, and we can only expect to see this grow as the sector recognises the importance of shopper marketing in the heavily competitive space.”

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