At exclusive events.
BSH was host to media and retail partners across two events in Sydney to launch its new Siemens IQ700 StudioLine range and to showcase the SensoFresh laundry range and TFT and ventilated downdraft induction cooktops.
BSH Home Appliances general manager, Robert Warner welcomed guests. “Good evening and welcome to the launch of the new Siemens IQ700 StudioLine range.
“On behalf of the team at BSH Home Appliances here tonight, I would like to thank you for joining us this evening. In fact, I would also like to thank you for your continued support of all of our brands through 2018.
“As you are aware, BSH Australia is the proud custodians of four wonderful brands; including Bosch, Neff and Gaggenau, but tonight is a special night for the Siemens brand as we introduce you to our new range of ovens and compact appliances designed for those consumers who value the ultimate in design, innovation and intelligence.
A demonstration of the new TFT and ventilated downdraft induction cooktops
“‘Progress in the service of mankind’ – that was the aspiration of our founder Werner von Siemens more than 160 years ago. It has been the foundation of our approach to develop and manufacture kitchen appliances for more than a century. From the humble electric heating coil produced in the 1920s through to the products we are launching tonight, it is this mantra that has continued to drive us to produce innovative products designed to improve people’s lives.
“In fact, when it comes to home appliances, we understand our customers’ dream is to have smart tools that can manage every function autonomously, are user friendly and leave us enough time to live and enjoy our lives.
“And it is this pursuit of automation and intelligent machinery that has always been in the Siemens DNA that drives the brand locally here in Australia.
“Having launched the Siemens brand in this country more than a decade ago, it has become synonymous with innovation, automation, speed, quality and design.
“It is these values that underpin our brand and connect us to our customers so well.
“Whilst our record for innovation and technology is well documented through the likes of VarioSpeed, Zeolith drying and I-Dos, so too is our unmistakeable commitment to quality. Not only are we the number one brand of home appliances in Germany, one of the toughest markets in the world for quality, we also support that quality locally with a five year warranty on all of our kitchen appliances.
Siemens SensoFresh laundry range was also on display
“And from a design perspective, it is not only the sleek and minimal aesthetic of the product that stands out, but it is the fleet design that ensures linear perfection and harmony in the kitchen.
“And the new Siemens StudioLine range only enhances that aesthetic.
“However, none of this would be possible without the support of our exclusive retail partners. Without your support, passion and advocacy, our brand would not have been able to achieve the result we have to date.
“In fact, some of you in this room worked in collaboration with BSH to identify and develop the range we are about to launch tonight. For that, I would like to personally thank you for your efforts in bringing this product to market.”