LG AI and design recognised

By European Association.

LG Electronics has been recognised for its AI technology and design by the European Imaging and Sound Association (EISA) on products including the LG OLED TV, Super UHD TV and XBoom with regard to premium picture quality, artificial intelligence performance and sound excellence.

The LG OLED TV AI ThinQ (OLED65E8) was named the EISA Premium OLED TV 2018-2019, marking this the seventh consecutive win for the company’s OLED technology.

The TV was praised for its picture quality powered by the α (Alpha) 9 processor and its class-leading artificial intelligence functionality. The EISA jury also praised the Dolby Atmos performance and front firing speakers which produce an immersive audio-visual experience. The picture-on-glass design was also cited for perfectly blending into any environment.

In addition, the LG Super UHD TV AI ThinQ (65SK9500) was recognised as the EISA Artificial Intelligence TV 2018-2019 for producing the ultimate LCD TV picture through the combination of Nano Cell, Full-Array Local Dimming (FALD) and the α (Alpha) 7 processor, as well as LG’s AI ThinQ platform and Google Assistant built in.

LG’s proprietary AI ThinQ enables users to control the TV, connect easily to external devices, switch picture mode and search for content. The latest advanced voice assistant technology embedded in the TV is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology.

EISA also named LG’s premium AI speaker, the LG XBoom AI ThinQ (WK7), as its EISA Artificial Intelligence Loudspeaker 2018-2019 thanks to its sound quality and intelligence. The technical collaboration with Meridian, the British pioneer of high resolution audio, enables high-fidelity sound, precise vocal definition and accurate bass.

The winner of the EISA Soundbar 2018-2019 award was the LG SK10Y soundbar with 550 watts of powerful output and 5.1.2 channel support with Dolby Atmos. With Meridian technology, LG SK10Y boasts rich, uncompromising sound and extra clarity to speech and music.

LG Home Entertainment President, Brian Kwon said LG is proud to be recognised by such renowned industry experts for its commitment to innovation in AI technologies.

“LG has been and continues to be a key global player in AI, offering customers a new level of intelligence at home, aligned with our mission to make their lives more convenient through the implementation of forward-thinking technology.”


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