IFA 2018: Samsung presents its first 8K QLED TV

Using AI upscaling capabilities.

Samsung Electronics has debuted its 8K OLED TV, the Q900R, with 8K AI upscaling at its press conference at IFA in Berlin this week.

To achieve 8K quality images, the Samsung Q900R features Real 8K Resolution capable of 4,000 nit peak brightness. This enables the TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR10+ technology optimises brightness levels and produces pristine colors and images.

Samsung’s proprietary 8K AI Upscaling technology is equipped with picture and sound quality to a level compatible with 8K regardless of original source quality or format including streaming service, set-top box, HDMI, USB or mobile mirroring, the Quantum Processor 8K recognises and upscales the content to appear in 8K quality.

The Samsung Q900R also features Ambient Mode, One Remote, One Cable Connection and SmartThings compatibility. The TV will be available in four screen sizes, 65-, 75-, 82- and 85-inch.

Samsung Electronics UK marketing director for TV, Guy Kinnell told attendees, “Samsung has been the global leader in televisions for 12 consecutive years. We have demonstrated our steadfast to commitment to forward thinking technology, pushing the boundaries of performance, quality and innovation.

“As the demand for larger screens continues to rise so will demand for even higher resolution. Screens increased in size as 4K resolution first entered the market. 4K TVs only accounted for 3% of TV sales in 2013. But today, that number has jumped to 70% of overall TV sales.

“With the growth of the ultra large screen category, the time now is for us to champion the next era in screen resolution bringing a new dimension of reality to large screens which we are calling the 8K revolution.”


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