GfK launches HomeView solution

For the Australian market.

GfK has recently launched a new service in Australia, HomeView, to provide tactical share information and strategic insights for the technology and consumer durables industries. Subscribers of HomeView will benefit from the key metrics on their market position and performance, as well as a deeper understanding of consumer behaviour.

In a statement supplied to Appliance Retailer, GfK said: “Buying a computer, television or refrigerator these days is a longer and more involved process, as consumers are presented with a wider range of options, and many influencing factors along the purchase journey. This complexity has significant implications for multiple business functions, including consumer segmentation and targeting, product management, retailer strategy.”

GfK Australia commercial director, Neville Ray (pictured) said, “Making timely decisions depend largely on the availability of valuable data. HomeView collects information from consumers who have been through the entire buying process and this is a source of excellent insights into today’s market trends.”

HomeView is available for TV, refrigerator, washing machines, and PCs. For more information, please contact apac@gfk.com.

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK.

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