Front attracts design community

With several pioneering brands.

Front, the boutique design event for architects, designers, property facilitators and end users, packed Carriageworks in Sydney recently.

More than 100 pioneering brands in commercial design and architecture from around the world, including BSH Home Appliances, Dyson and Zip, showcased their latest product innovations in this unique design space. BSH Home Appliances unveiled the Siemens IQ700 StudioLine range of built-in ovens while Zip displayed its HydroTap that dispenses filtered, boiled, chilled and sparkling water.

The inaugural Front Forum, presented by Gaggenau, delivered a series of seminars, debates and demonstrations from leading experts in the commercial ecosystem.

L to R: Seaton McKeon (founder & designer, studio.mckeon); Hugh Gaukroger (virtual & augmented reality team lead, PwC); Sara Pazell (managing ergonomics consultant, Humanscale); Dr Brandon Gien (founder & CEO, Good Design Australia); Brent Harman (founder & CEO, thinkMESH).

“Front promised to flip the design exhibition experience ‘on its head’ and deliver something truly special and memorable and I think it did this in spades,” Good Design Australia chief executive, Dr Brandon Gien told Appliance Retailer. He said every aspect of the event was meticulously designed and curated with the end customer in mind.

“For me, it felt big enough to attract all the design-led brands and small enough to make it feel intimate and engaging. It is very rare to see an event that has been beautifully designed end-to-end.

“I take my hat off to the organisers, they did a sterling job and I hope it will be a permanent fixture on the Australian design calendar. Our industry needs it!”

Gien moderated a panel discussion, ‘Tech Two and Call Me in the Morning’. The focus was on the wellness craze that has well and truly reached design. Increasing consumer concerns of health, fitness, and general wellbeing are manifest in greater demand for healthy workplaces, products, and strategies and coincide with ongoing technological innovation and the proliferation of technology throughout the workplace.


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