De’Longhi offers Elite coffee program

For personalised experience.

As demand for café quality coffee at home continues to grow, De’Longhi has developed a national in-home barista service for consumers who purchase selected De’Longhi fully automatic coffee machines from now until 31 December, 2018.

With the purchase of a PrimaDonna Class (pictured), PrimaDonna Elite or PrimaDonna Elite Experience coffee machine, consumers will receive a two hour in-home visit from a trained coffee expert and gift hamper valued at RRP $119 with cappuccino glasses, espresso glasses, milk jug and 2kg coffee beans.

Participants will learn barista tricks, coffee recipes, how to select the right beans and how to get the most out of their De’Longhi coffee machine.

A new landing page has been created for consumers to check their eligibility and book in a time for their in-home service. Eligibility is determined by location.

“Our Elite Club has now been rebranded the Elite Experience because we want each consumer to have their coffee experience tailored to them. The feedback from retail staff was very positive so we wanted to make it a national experience,” De’Longhi category manager for coffee, Allison Cupillari said.


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